Developing a Slogan

Lesson Progress
0% Complete

We like the word “slogan” because of its origins: it comes from the Gaelic word sluagh-ghairm, which means “battle cry.” You might also know a slogan as a motto, tagline, mantra, or strapline. Whatever you call it, it had best be good.

Can you identify the companies or products associated with these taglines?

  • Just do it.
  • Expect more. Pay less.
  • All the news that’s fit to print.
  • Drivers wanted.
  • Save money. Live better.

Not all products have a slogan, but a good one can significantly add to your brand’s value and give your brand bigger exposure. A good slogan is short, punchy, appropriate, and true to the product. To create it, we suggest brainstorming words and short phrases that describe your product’s purpose. Then, narrow the focus down, test a few phrases out, and choose the best result.