Developing Your Brand Name

A great brand name has huge value by itself. You will want to develop a great name for your business and for each product or service that you offer.

Here is what you don’t want in a name:

  • Something that is boring and not distinctive
  • Something that is hard to pronounce or remember
  • Something that might have negative connotations for a particular segment of the population
  • Acronyms and inside jokes

You do want a name that is:

  • Memorable and noticeable
  • Speaks about your product or service
  • Engages customers
  • Unique
  • Appropriate and inoffensive