Executive Summary

All of the statements below are important attitudes for an entrepreneur. Let’s look at each item.

Risk Taker

Entrepreneurs need to be willing to take risks, such as:

  • Financial risks (where they have invested their savings into a new business)
  • Personal risks (where their family’s survival depends on the success of the new business)
  • Professional risks (where their reputation is riding on the new venture)
  • And/or emotional risks (where they are putting themselves out there in a big way)

Opportunity Seeker

Entrepreneurs look at problems as opportunities. After all, a competitor’s failure might just be the opportunity for your next big success.


Entrepreneurs get things done. They’re focused on action plans and results. Unfortunately, this means that some entrepreneurs don’t look before they leap!

Contagiously Enthusiastic

Entrepreneurs enjoy what they are doing, and their enthusiasm is often contagious. A small business is often a lot of time and work. If you don’t enjoy it, it won’t work.


Entrepreneurs consider new ways of getting things done. They are also willing to ask for help and are able to learn from their mistakes.

Driven by Vision

Entrepreneurs keep the big picture in mind. They know where they want to end up and how they want to get there. This is what keeps them motivated and moving.

Hard Worker

Small businesses can require some long hours and intense work. Entrepreneurs don’t mind putting in extra time and making sacrifices to reach their goal.

Bus Driver

Entrepreneurs like to be driving the bus. They also like to choose who is on the bus and what seat they are in. Successful entrepreneurs know how to surround themselves with smart people who can complement their own strengths and weaknesses.

Passionate About the Cause

Most entrepreneurs start their business based on something that they are passionate about. This passion and enthusiasm is necessary to keep motivation high and get people on board.

Social Animal

Most entrepreneurs enjoy working with people. A new business can require a lot of help from family, friends, employees, resources, mentors, and, of course, customers.