Gerber suggests writing down the activities of your business and classifying them by each of the perspectives:
- E stands for entrepreneurial activities. These are the things that you should be doing to move your business forward.
- M stands for managerial activities. These are the things that keep your business moving on a daily basis, like paying the bills, hiring and mentoring staff, and making sure that work gets done.
T stands for technician activities. These are the things that create the business’ products and services, like making cookies, writing computer programs, or designing dresses.