Keeping on Top of the Trends
Trends are just that – trendy! While we consider what aspects of social media we will embrace, we will also run into different trends. The difficulty is in knowing whether they are a fleeting idea or a stable option.
In this session, you’ll learn about keeping on top of trends. We’ll also look at some trends that have come and quickly gone.
The Times are A-Changing
Social media is here to stay, that much we know for certain. The way people experience the Internet has evolved from a place where we used to follow links and addresses to find information. Now, many of us see it as an active part of our everyday lives. For many users, it’s really exciting! Social media has been embraced much more quickly by individuals than businesses, although big business is slowly getting on board as well.
Social platforms such as Facebook have increased their integration with our personal lives by being accessible on desktops, tablets, and smartphones. They started as a website to visit and post status updates. Now, they offer a dedicated chat service; a personalized experience; ability to add photos and videos; and applications for gaming, shopping, and more. In addition, many social platforms now work together so that you can access all of your social information in one place, meaning that information you post on one service pushes to other platforms as well.
From a marketing perspective, you’ve got to determine which social networks are worth your time. Establishing a presence takes time, as does making those very important connections with your prospects and customers. If you do it right, your market share increases. If you make a mistake, your time and money have been wasted.
The overall trend seems to be that social media is becoming a bigger part of an individual’s life. Businesses are understanding that they need to catch people’s attention, and how to do it. Keep in mind that marketing with social media is still a segment of Internet marketing, which is all just a part of your overall marketing plan. Putting a business profile onto the next social media platform might be a good strategy if they reach a large part of your target market and they are going to be around.
Case Study: Google+
In the middle of 2011, Google launched Google+. Although they probably won’t abandon it entirely, it has not flourished as it predicted. This is the third time that Google has tried to go up against the other social networks without success. (Google + was preceded by Buzz and Wave.) Unless something changes, if you have devoted a lot of energy into Google+ you’re going to be sadly disappointed. We could not have accurately predicted this result when the service was initially launched.