Learning Objectives

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After you complete Entrepreneurship 101 Part 1, you will be able to:

  • Identify the traits of an entrepreneur and assess your own entrepreneurial capabilities
  • Outline and evaluate a business idea
  • Develop a product idea
  • Identify your target market and customers
  • Develop your value proposition
  • Understand different types of business ownership and structures
  • Evaluate franchising and business purchasing opportunities

In Entrepreneurship 101 Part 2, you will be able to:

  • Create a pitch deck, executive summary, company presentation, technical white paper, and business plan
  • Create financial projections for your business
  • Identify where to find business funding
  • Create a product development plan, marketing plan, and sales strategy
  • Identify ways to protect your intellectual property
  • Describe effective ways to brand your product
  • Choose the right location for your business
  • Launch and grow your business
  • Demonstrate the behaviors of an entrepreneurial leader
  • Find appropriate resources to help you on your journey