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In the days, months, and weeks before you start your business, let people know what is coming. Use your 30-second pitch to share what your product is and how it will help the customer. If you’ve got the budget, this is the time for big events, like mock commercials, flash mobs, public stunts, and teaser websites. Increase your presence and your efforts as launch day gets closer.

If you have a team of employees, keep them informed of the launch progress. Make sure that your plans for launch day are clear. If possible, do a trial run with mock customers. If you have an e-commerce website, test, test, and test some more. Make sure that your system can handle at least ten times the projected customer volume. As well, make sure that support systems are in place, so that employees (and customers) know where to turn for help.