SWOT Analysis

We recommend that you use a SWOT analysis to address each question in the list above. SWOT stands for strengths, weaknesses, opportunities, and threats. It is a method of analyzing external factors (opportunities and threats) and internal factors (strengths and weaknesses) in a methodical way. (See Session Four for more information.) In addition to using SWOT analysis to answer the questions about your company, you will repeat the process to consider your competition.