The Formal Plan

A formal business plan typically includes the following elements:

  • Executive summary (written last but presented first in the plan)
  • Table of contents
  • Company description
  • List of products and services
  • Market analysis
  • Organizational structure
  • Operations plan
  • Marketing and sales strategy
  • Financial projections

Other optional and helpful elements can include:

  • SWOT analysis (strengths, weaknesses, opportunities and threats about several aspects of the plan)
  • Glossary (helpful if your audience is not familiar with industry jargon)
  • Supporting details (such as logos, graphic representations, and charts)