Introduction : Customer Service
Customer service, that responsibility we have to provide our customers with what they need and want, can also be looked at through a slightly different lens. Customer service is about the ability to serve.
In this lesson, you will explore what customer service means to your customers. You will also consider the sales experience from their perspective. Thinking about these things from a different angle should help you to become a more empathetic and effective salesperson.
When we make a commitment to serve, we can include the idea of serving our clients and customers, whether they are external or internal. We focus on activities and principles which make strong connections and which complement our sales cycle and the activities which form the basis of customer focused selling. This means looking at what our customer needs before we consider what we, as sales people, want or need from the sale itself.