The Purpose of the Plan

Now that your product development process is in place, it’s time to consider how you will market your product. Marketing processes may vary in terminology or process depending on the material you read. They may include more or fewer steps than this session will cover. What is common, however, is that marketing is a cyclical process, and it uses very particular terms. We will also use those terms here so that you can plan, speak to, and perform these functions within your business.

Your marketing plan may undergo many revisions until all stages work effectively. This frustrates people who do not like working in a fluid state, or have trouble dealing with change. As a result, you may need to recruit marketing professionals who love their work and have a strong track record.