Marketing your product includes differentiating it from other products in the marketplace. There are lots of ways to do this, and you will want to pick a few that make sense. Some ideas:

  • Capabilities
  • Style
  • Warranties/guarantees
  • Service
  • Labeling
  • Size

For example, when Lululemon was first established, they were looking for a name that was attention-grabbing and that people would remember. They also wanted something that had appeal around the globe. Their made-up word, with three l’s, helped them to stand out.