Narrowing Down the Search

If your business is going to have a physical building, choosing the right location is crucial for your success. A good location should meet the following criteria:

  • Close to where your customers live, work, and/or play
  • Close to your competition
  • Easily accessible by car, foot, and/or public transportation, depending on your market
  • Appropriate demographics for your target market (for example, a skateboard shop in an area primarily composed of seniors may not be a good idea)
  • Appropriate growth projected for the future
  • No projected impediments (for example, a big box store that would undercut your business opening in the next year)
  • Minimal seasonal variances