This is the process of finding and attracting the people that you want. Whether you do this yourself or use the expertise of a recruiter, it’s important that you find the right people. In many cases, the people that you want to hire are already working, so you’ll need to find a way to reach them specifically.
The way that we recruit and hire has changed dramatically in the last several years; we don’t always advertise in the classified section of a newspaper anymore. Companies almost exclusively want e-mail and electronic submissions, but there are plenty of people who do not search the Internet looking for work if they are happy in their job. You have to find them, rather than expect them to be looking for you. In a tight labor market, or when highly specialized skills are required, your ability to network, research, attract, and retain people becomes an essential skill.