White Papers

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When preparing your pitch deck, business plan, executive summary, and 30-second pitch, you do not want to go into too much detail about the technology behind your product. Not only will it bore most of your audience, but it may also share your product’s secrets with too many people.

You should, however, create a technical white paper summarizing your product, the technology behind it, and why that technology is unique. This paper should be in layman’s terms to help your audience understand how the product works. The white paper should be made widely available to ensure that people can easily access technical information about your product. Do not include trade secrets!

Your white paper should include:

  • The words “white paper” in its title
  • The problem that this product solves and how it does so
  • Background and details on the problem
  • A summary, frequently asked questions, and/or review points