The first part of your communication toolkit will be your business plan. We firmly believe that every business needs a business plan, although the size, complexity, and components of the plan will depend on your business. Even if you are financing the business yourself, the business plan requires you to take a close look at many aspects of your plan and commit to them. This, in turn, will clarify the business for you and expose any issues that will need to be resolved before the business is launched.
Some people procrastinate about committing their plan to paper, but having a framework and acknowledging that the plan is going to help you out makes creating the business plan an easier task. In fact, the business plan should not be an intimidating exercise at all.